About Us

Kings Of Custom Kicks was founded in Las Vegas in August 2021 by ecommerce and music industry businessman Derek Lemire in partnership with artist, graphic designer, rapper and influencer Phoenix Orion. 

Designer: Phoenix Orion

Phoenix Orion

Born in the Bronx March Projects, Phoenix was raised in the heart of New York hip hop culture. He began as a hip hop dancer and always exhibited bold and ahead-of-the-trend fashion. He began rapping and was a longtime collaborator with Canibus and has worked with the likes of Linkin Park and many more. His first book 'Surviving Marcy' drops in September 2012.

Listen to Phoenix Orion on Spotify: https://open.spotify.com/artist/4Zz1RuMOwTXPsTGSb6O6vJ

Co-Founder: Derek Lemire

Derek Lemire

Derek Lemire was raised in New Hampshire and has over 10 years experience in e-commerce and music marketing. He won the last Underground Music Award for Best Website For Indie Artists for his former website and magazine Get Money Music. He went on to run several tours and concerts for artists like Joyner Lucas, Maino, Papoose, DMX, Jadakiss, Mario, Aaron Carter, Asher Roth, Cory Gunz, Bizarre Of D12, Chinx, Mike Jones and many more. During the beginning of Covid Derek shifted his focus to helping artists monetize by creating innovative merchandise collections.